منابع مشابه
Covert pharmaceutical promotion in free medical journals.
534 CMAJ, March 22, 2011, 183(5) © 2011 Canadian Medical Association or its licensors The influence of the promotional practices of pharmaceutical manufacturers on the prescribing behaviour of physicians has long been recognized. Since the early 1980s, studies of this phenomenon have repeatedly shown that physicians’ knowledge of drug properties is more consistent with sales information than wi...
متن کاملPharmaceutical promotion and GP prescription behaviour.
The aim of this paper is to empirically analyse the responses by general practitioners to promotional activities for ethical drugs by pharmaceutical companies. Promotion can be beneficial as a means of providing information, but it can also be harmful in the sense that it lowers price sensitivity of doctors and it merely is a means of maintaining market share, even when cheaper, therapeutically...
متن کاملModels for financing the regulation of pharmaceutical promotion
Pharmaceutical companies spend huge sums promoting their products whereas regulation of promotional activities is typically underfinanced. Any option for financing the monitoring and regulation of promotion should adhere to three basic principles: stability, predictability and lack of (perverse) ties between the level of financing and performance. This paper explores the strengths and weaknesse...
متن کاملAn innovative approach to educating medical students about pharmaceutical promotion.
Prescription drugs comprise approximately 9% of the total cost of health care in the United States. The manner in which doctors obtain information about new and changing pharmaceuticals obviously has the potential to have a profound impact on health care costs, pharmaceutical companies' profits, and the quality of health care. Patterns learned in medical school undoubtedly influence physicians'...
متن کاملEthical pharmaceutical promotion and communications worldwide: codes and regulations
The international pharmaceutical industry has made significant efforts towards ensuring compliant and ethical communication and interaction with physicians and patients. This article presents the current status of the worldwide governance of communication practices by pharmaceutical companies, concentrating on prescription-only medicines. It analyzes legislative, regulatory, and code-based comp...
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ژورنال
عنوان ژورنال: Australian Prescriber
سال: 1996
ISSN: 0312-8008,1839-3942
DOI: 10.18773/austprescr.1996.093